Behavioral advertising is the term used to describe the practice of tailoring advertisements to an individual’s personal interests.
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They are valuable to social networks as they can be sold at a higher price than regular ads.
(See The Value of Behavioral Targeting by Howard Beales, sponsored by the Network Advertising Initiative)Social networks collect a lot of information about potential customers, which advertisers are very interested in using.
These applications take many forms but some typical and popular forms include: Some social networks allow program developers to access their platforms in order to create these applications.
This makes the social network more attractive to users by facilitating the development of new and creative methods of interacting with contacts and the network.
Entities that collect personal information for legal purposes include: Social networks that provide their services without user fees make a profit by selling advertising.
This is often done through behavioral advertising, also known as targeting.(See New York Times' Facebook Glitch Brings New Privacy Worries)In fact, a 2009 study conducted by AT&T Labs and Worcester Polytechnic Institute found that the unique identifying code assigned to users by social networks can be matched with behavior tracked by cookies.This means that advertisers and others are able to use information gleaned from social networks to build a profile of a user’s life, including linking browsing habits to one’s true identity.If you are one of the hundreds of millions of people using social networks, there’s a good chance that you are linked to them through an online relationship. Online social networks are websites that allow users to build connections and relationships to other Internet users.The information you share with your online contacts allows you to keep in touch without much effort. Social networks store information remotely, rather than on a user’s personal computer.This was demonstrated in one May 2010 incident during which unauthorized users were able to see the private chat logs of their contacts on Facebook.