To increase keyword authority, there are a few different types of links that we can build: Most of the time, you are going to need to use a combination of the above types of links to build keyword authority for your keyword.Remember that each of them will allow you to build keyword authority, although some are more effective than others.
Page Rank was designed by Sergey Brin and Lawrence Page – the founders of Google – in 1998 to determine the strength of pages relative to each other on the internet.
I have written about this formula before and if you’re interested in that, you can read about it here: The Beginnerâ€™s Guide To Top Google Rankings.
Keyword authority is one of the many ranking factors that search engines use to rank pages and is based primarily on three factors: While keyword authority is determined primarily by links that point at a given web page, it is different from Page Rank.
Keyword authority is heavily affected by the topic and of the pages that are linking to the page in question, while Page Rank doesn’t seem to be.
Brin and Page believed that they could find the most important web pages on the internet by assuming that the most important pages would be linked to more often and by better sites than sites that were less important.
Yahoo.com, for example, has been linked to by over 300,000,000 other websites, many of which are very important sites (New York Times, etc.).It can also, of course, mean that we are doing a better job with some of the other metrics than the other sites.Now that we have determined that Page Rank and keyword authority are two separate beasts, we can discuss how to create keyword authority.Since the Page Rank scale is 0-10, these sites will have PR0 until they acquire more and better links.Higher PR Sites Push More Page Rank To show you how PR of a web page increases based on links, let’s assume that we’re starting out with a brand new, PR0 site.A single link from the homepage (PR9) would likely increase the Page Rank of the homepage of our brand new site to PR7 or PR8.