After her 40th dating book and still no results, the Evanston, Ill., real estate broker decided to seek professional help.
Katz likens his Love U coaching program to a Masters Degree in Men, and the metaphor is apt.
His clients invariably find their education about men lessens their frustration and increases their likelihood of attracting a like-minded long-term partner.
The services dating coaches provide range in price and nature, from personal consultations to fashion makeovers to “field trips” in which the coaches observe their clients’ interaction with the opposite sex in a social setting and provide feedback.
But the ultimate goal of their services is to help their clients hone their seductive skills for the often vexing dating world.
“Everybody has a different issue, and they can’t always see it,” she said.
“I try to tell them what the issues are without hurting their feelings.
Dating coaches are not accredited as such by the APA but are often, like Feinstein, self-made.
Working the singles environment John Fergus, a Los Angeles-based dating coach who charges an hour for his counseling sessions, cites his 34-year experience of organizing singles events and workshops as qualification.
He concentrates on modifying his clients’ behavior and body language to match what he’s seen work in a singles environment.