“Online dating as a business has a terrible churn problem because these companies lose their most successful customers.How About We takes a different approach — its goal is to keep people around, no matter what stage of the relationship they are in.Once everyone has made their selections, How About We matches them in couples (based on profile factors), and sends both users into a text conversation. While this might seem a little more complicated than choosing someone on Tinder, How About We is more focused on the date itself.
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Are you tired of reading endless online dating profiles or answering questions about what kind of food you like to eat?
How about messaging potential dates back and forth, hoping that maybe eventually you’ll get to meet in person?
How About We has also created two new media properties for the network called Swimmingly and Famously, about couplehood and celebrities, respectively.
How About We is a dating site that aims to connect people offline over shared interests and activities.
People post specific date ideas starting with “How about we…” and other members of the community browse date ideas, photos, and profiles to find intriguing matches.
“Almost all existing online dating sites are oriented towards keeping people online – messaging endlessly and browsing infinite lists of repetition profiles,” founders Aaron Schildkrout and Brian Schechter told Venture Beat.
You can play it safe and choose “Get a coffee,” or opt for a more creative choice (i.e.
“Get your Instagram on at a local antiques shop.”) Your profile isn’t the first thing everyone sees about you, it’s your date idea.
How About We is experience-driven, although profile photos still figure prominently into the scenario.
How About We has always focused on the real-life meet-up more than the online back-and-forth, so this is a natural next step.
Or perhaps you’re tired of swiping left and right on Tinder, messaging your matches back and forth, only to have them disappear before you’ve even met - such a waste of time!