Lemontonic enables members to escalate their online meeting experiences beyond just text and still photographs.
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“”I know at competitor sites when they’ve had down time it’s been quite traumatic for them.
It’s a real business risk you have to be aware of,”” said Pavan.
The net result of these features is a more lifelike connection between two members, effectively closing the gap between online and offline dating.
This improves the odds of dating success in the real world, and most importantly, lowers the stress level associated with meeting someone for the first time - no more blind dates!
“”What they were looking for fell into our sweetspot.
They were looking for the highest degree of scalability and performance and what we provide to them is really their business, so we can’t afford not to perform,”” said Offley.Maintaining that connection in the early stages is reliant not only on what the person says, but also on the infrastructure behind the dot-com.“”This isn’t like a banking Web site where if the site goes down you will pay your bill tomorrow and the bank still has branches.Lemontonic will be the first dating service to be powered by Microsoft R Instant Messenger, which allows members to escalate their meeting experience beyond the traditional online dating offerings of text and still photographs.The Company's product design allows for many additional interactive features, including voice, video and virtual dating.Lemontonic launched in early May and will release services in three stages.