Gone are the days when simple photos and a link to a blog post could push traffic to your site…
(Shout-out to Periscope for being among the first to offer this live broadcasting capability to brands, media, and celebrities.) Periscope caught on super quick and garnered all kinds of hype, especially with early adopting brands like Doritos, Coach and Nissan. Whether this is something you’ve been considering for a while now or it’s a brand-new strategy you’d love to experiment with, we’re looking at the retailers who are slaying with Facebook Live and giving you the tools to master it as well. Take it from Star herself: “There are a ton of reasons [to use Facebook Live] I could list, but I'll focus on the most pragmatic reason for business owners: if you want your post to be seen and have more organic reach, live video reigns supreme on Facebook.
But Facebook, oh Facebook, you took it to another dimension. To dig deeper, we chatted with an expert on the matter: Jasmine Star, a social media, branding, and business strategist who specializes in helping business owners attract their dream customers. Truth bomb: If you’re not leveraging Facebook Live, your brand is missing out on a huge business opportunity. In fact, the algorithm favors live video to anything else (videos, photos, and text updates) at the moment.
And it can be as easy as asking viewers to answer a question or “fill in a blank” in the comments, to enter.
Just because Facebook Live is available for the average user, doesn’t mean your broadcast should be run-of-the-mill.
A few months later in December, Facebook opened up its Live functionality to regular users and brands.
Here are three of the top retailers that stand out so far, and how you can get inspired by them: For starters, Facebook Live’s video capability lends itself very well to the cosmetics industry.
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