“You could get 20 or 30 [computers] for the school, but you couldn’t get one for every student,” IDC analysts Linn Huang tells Tech Crunch.
“And then netbooks came around and blew up in education.
From the outside, it seems that the i Pad’s success in education was something of a happy coincidence for Apple.
In a perfect world, price would be no object when it comes to education.
But back here on planet Earth, it’s a key factor in the decision-making process for the IT departments that do most of the device purchases for schools and districts.
They were also a heck of a lot cheaper than Apple’s own laptop offerings, and likely cannibalized shipments of much pricier Mac Books to schools, though, as Cook happily pointed out at the time, they appeared to be doing a lot more damage to Windows PCs in the space.
Excitement around i Pads in education hit a fever pitch in 2013, when the Los Angeles Unified School District announced an incredibly ambitious play to put the devices in the hands of all its students, for a total of around $1.3 billion.
Steve Jobs saw the wide-ranging potential of the school market early on.
Two years after Apple was founded, it scored a contract to bring 500 computers to Minnesota schools.Initially, netbooks’ reign was as short-lived in the classroom as it was in the consumer market. The keyboards were sub par, the screens were bad and processing just crawled.Just as educators and the public began to sour on the notion of netbooks, Apple arrived on the scene and filled the hole perfectly. When it launched half a decade ago, the category was broadly maligned for its limited feature set, middling hardware specs and operation that required an always-on internet connection to work properly. And that victory has been largely fueled by the K-12 education market. Windows is in second with around 22 percent and the combined impact of Mac OS and i OS are close behind at 19 percent. Three years earlier, Apple’s products represented nearly half of devices being shipped to U. Last month, Apple released a newly refreshed version of its Classroom app, coupled with its lowest priced i Pad ever. It’s a pretty astonishing number for a product many pundits deemed doomed in its early stages. Now some of the biggest players in technology are poised to make a new push into education.Slates had eclipsed netbooks in the education sector, and by the company’s own estimates, i Pads controlled around 94 percent of the tablet market in that space.