Match Group, which owns a variety of online dating brands including Tinder, Ok Cupid and Match, has filed its paperwork to become a public company and have its stock begin trading on the Nasdaq Stock Market.
Zoosk, another dating company, had made plans to go public, but ended up withdrawing after more than a year of delays.
For Tinder mobile app users, it's all about swiping right or left on their smartphones, thereby signaling whatever interest they may have in meeting potential dating partners.
For shareholders in Tinder-owner Match Group (MTCH), it's all about how many Tinder users will pay up. Until early last year, Tinder was little more than a free mobile app, one of many dating apps that use Facebook (FB) links to verify users.
That changed in March 2015 when Match Group rolled out a premium version of Tinder, priced in a range of $9.99 to $19.99 monthly.
In the first six months of 2015, Match generated revenue of $483 million and profit of $49.5 million.
IAC will realistically still have complete control over Match, but Diller previously noted that an IPO would provide with the dating company with "separation and independence from the mother church." Among its risk factors, Match noted the prevalence of cyber attacks as well as hacks perpetrated on companies that work with match.
Match Group has been investing heavily in Tinder, with employee head count more than doubling in the past year.
It launched the Tinder Social feature, enabling users to go on group dates.
It also noted that it is easy for customers to switch between dating apps and websites.