Beatrice was a young wife and mother in her early 20's when WWI broke out, throwing Europe into chaos and playing havoc with the U. This timely invention was a sensation, and the doll shop was saved. Early Cloth Dolls by Madame Alexander - rare and wonderful!The cloth dolls that Beatrice went on to create to stock her father's shop are extremely rare collectors items.
1930's - A period of transition and invention for Madame Alexander Dolls During the Great Depression, Madame Alexander first began producing dolls made of composition.
The company's first famous composition dolls were released in conjunction with Walt Disney's The Three Little Pigs in 1933, and the two enterprises began a lasting partnership.
Oliver wears a pale green velveteen jacket and has a mohair wig.
On the back of his jacket the label reads "Oliver Twist, Madame Alexander, New York." Such dolls are rare and highly collectible now in the 21st century.
To the right, you will see an all cloth Alice in Wonderland.
These dolls originally sold for .50 a dozen wholesale - turning little profit for Beatrice and her sisters.
To the right we see an amazingly mint condition Madame Alexander doll from 1935.
This character was called Mc Guffey Anna and she stands 9" high.
So many years later, we can appreciate the value of this primitive cloth doll, but, Beatrice needed to make a real go of her business, and in 1923, she borrowed 00 and created the Alexander Doll Company.
FAO Schwarz, one of the world's greatest toy stores, was among Beatrice's first customers for cloth dolls.
To understand how Beatrice felt about her work, consider the following quote explaining her philosphy: "Dolls should contribute to a child's understanding of people, other times and other places.