About 8 percent of 18-29 year olds admit to being in a committed relationship with a spouse or partner they met online, according to Statista.
More Americans are shopping for love online these days, and industry analysts say there's an opportunity for investors in the emerging trend.
Mobile technology is another driver of industry growth.
Match also owns the dating app Tinder—one of the fastest-growing apps in the market—and the company hasn't even begun to monetize it yet. Another factor boosting the online dating trend is cost: It's simply a much cheaper way of getting a date.
Bigger is usually better in the business of online dating, and the large players stand to benefit most. Strategists at Converg Ex Group, a New York-based global brokerage company, crunched numbers from and found that online dating can save a person thousands of dollars.
Matchmakers & Dating Coaches: Companies and professionals in this industry provide matchmaking services and host singles events such as speed dating.
These professionals also work to help improve their clients’ overall success in dating and relationships.
According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.
Pew also found that 28 percent of online daters have been contacted by someone through an online dating site or app in a way that made them feel harassed or uncomfortable. Match Group's portfolio includes Tinder, Plenty of Fish, How About We, and Ok Cupid.
IAC previously spun off travel service Expedia in 2005.
Launched in April 1995, is now in 24 countries and hosts websites in 15 languages.
Other research suggests that more than a third of married couples now meet online. The unmarried population stands at 47 percent, up from 42 percent in 1994, according to the Census Bureau.